Charmaine Nokuri

Hello, I am

I’m a digital analytics and project management leader with 10+ years guiding enterprise teams in building scalable measurement strategies—leading platform implementations, GA4 architecture, multi-channel attribution, and funnel optimization across healthcare, financial services, and e-commerce.

Capabilities

Analytics & Measurement

Implementation and reporting that stakeholders actually trust.

GA4 & Google Tag Manager
Looker Studio, Tableau, Power BI
BigQuery warehouse reporting
Event taxonomy & tag QA

Growth & Optimization

Finding the leaks and ranking the fixes by dollar impact.

Multi-channel attribution
Conversion & funnel optimization
A/B testing (Optimizely)
Paid search & Meta Ads (ROAS)

Platforms & Governance

Compliant data foundations for regulated environments.

Salesforce, Pardot, Eloqua
OneTrust consent management
HIPAA-adjacent privacy frameworks
Agile / Scrum · PMP delivery

Demo Projects

GA4 Performance Dashboard

An interactive Looker Studio report on GA4 — channel performance, device behavior, and conversion funnels in one place, with self-blended sources joined on date so stakeholders can slice the story themselves.

90-Day GA4 Growth Audit

A full executive business review: data-integrity methodology, channel and device analysis, a step-by-step e-commerce funnel, and recommendations ranked by dollar impact — sequenced into a phased 90-day roadmap.

A/B Testing & Tag Presentation

A hands-on technical walkthrough — A/B test design with sample-size and p-value reasoning, a GTM form-submission event-tracking build with preview/debug QA, and a framework for diagnosing a YoY conversion-rate drop.